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Headquartered in New York, NY, and founded in 2009, Fancy is part store, blog, magazine and wishlist.
Fancy’s scrapbooking and shopping site allows a user to create a catalog of their favorite things around the web and around the world. Fancy users can curate a collection of things they love, receive updates on favorite brands and stores and share their discoveries all in one place. Fancy aims to be the largest database of all “things” on the web.