ITA was acquired by Google in April 2011.
ITA Software is the leader in developing innovative solutions for the travel industry. Hailed as a catalyst for change in the online travel industry, ITA provides the world’s leading airlines and travel distributors with the technology they need to improve the customer experience, identify new revenue streams and become more operationally efficient. ITA is used worldwide including Air Canada, Alitalia, American Airlines, Continental Airlines, FareCompare, Fly.com, Hotwire, Kayak, Microsoft’s Bing, Orbitz, TAP Portugal Airlines, TripAdvisor, United Airlines, US Airways and others. ITA now offers a completely new passenger services system that will dramatically improve business agility and the customer experience for airlines.