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L2 was acquired by Gartner (NYSE: IT) in March 2017.

L2 was founded on the notion that digital competence is inextricably linked to shareholder value and that ongoing BI can replace episodic consulting engagements with actionable insights at a fraction of the cost. The L2 Digital IQ Index® is the globally recognized benchmark for digital performance of consumer brands. L2 collects more than 850 data points across four dimensions (Site & E-Commerce, Digital Marketing, Social Media, and Mobile) and has assembled the largest data set to-date to diagnose brands’ digital strengths and weaknesses relative to peers.

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General Catalyst Team


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