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L2 is a subscription business intelligence (“BI”) firm focused on digital innovation.

L2 was founded on the notion that digital competence is inextricably linked to shareholder value and that ongoing BI can replace episodic consulting engagements with actionable insights at a fraction of the cost. The L2 Digital IQ Index® is the globally recognized benchmark for digital performance of consumer brands. L2 collects more than 850 data points across four dimensions (Site & E-Commerce, Digital Marketing, Social Media, and Mobile) and has assembled the largest data set to-date to diagnose brands’ digital strengths and weaknesses relative to peers.

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General Catalyst Team