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Vitrue was acquired by Oracle in June 2012.
Vitrue is the leading provider of social media publishing software, offering software-as-a-service (SaaS) tool to help businesses harness the marketing potential of social media. Anchored by its industry-leading Vitrue Social Relationship Management (SRM) Platform, Vitrue works with marketers of all sizes, from global brands to local businesses, as well as agencies, to deliver a comprehensive solution to message, manage, measure and maximize interactions across Facebook and Twitter. The Vitrue SRM manages 340 million fans across 2,000 Pages in 40+ countries.