Rob Gierkink

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Rob Gierkink


“The General Catalyst team possesses an inherent ability to identify and understand emerging markets. As an Entrepreneur-in-Residence at GC, I worked closely with the GC team to hatch Datalogix. When an opportunity arose to purchase an existing company to bring our business plan to market more quickly, GC encouraged me to do so and had the resources and capital available to complete the acquisition. With GC’s experience and ecosystem behind us, we were able to forge relationships with clients and recruit our dynamic senior team.”

As an XIR, Rob Gierkink leverages his operational experience and domain expertise to support data analytics businesses. He was the founder and chairman of Datalogix, a former General Catalyst portfolio company.

Prior to founding Datalogix, Rob co-founded three of the world’s largest cross-merchant loyalty programs. He was most recently CEO of Loyalty Management Group (LMG), the company that operates the United Kingdom’s largest loyalty program, Nectar, with over 50% of UK households participating. Under Rob’s leadership, the company grew from start-up to over $400 million in revenues in under six years. LMG was acquired by Group Aeroplan in December 2007 in a $750 million cash transaction. He also co-founded the largest loyalty programs in Canada (Air Miles Reward Program) and the Netherlands (Air Miles Program), which today have 70% and 50% of households participating in their respective countries. He has keynoted the DMA’s annual conference, and served as a guest lecturer at Harvard Business School and London Business School.

Rob is a graduate of Ryerson University, earning a Bachelor of Business Management and Harvard Business School, where he received an M.B.A.

Joe Gebbia