go2 Media™, a leading mobile media company, announced today the launch of the go2 Mother's Day Shopping channel, a one-stop mobile website designed to allow consumers to shop or browse for a gift for mom. Available as a featured link from the go2 information portal (wap.go2.com), the specialized site was developed by go2 Media in conjunction with Mobegic™ (www.mobegic.com).

The go2 Mother's Day Shopping channel is organized to offer different categories of gift ideas, from flowers and chocolates to electronics and clothing. The site gives consumers the ability to browse product catalogs developed exclusively for viewing on the mobile phone. Upon identifying the appropriate gift item, consumers can move to purchase directly from their phone, either by credit card entry or by clicking to call the retailer. Current go2 Mother's Day Shopping advertisers include David's Cookies, The Flower Bakery, From You Flowers, JewelryWeb, Ice.com and NetShops. Advertisers can sign up for premium placement on the go2 deck and sponsorships of the channel are also available. 

"An increasing amount of phones today are becoming multi-faceted tools that consumers are using not only to talk and text, but also to listen to music, browse the internet or take pictures," said Rob Adler, CEO of go2 Media. "With the launch of the go2 Mother's Day Shopping channel, mobile users can now also shop easily through their devices."

go2 Media partnered with Boston-based Mobegic to develop this specialized and unique Mother's Day shopping experience.

"We passionately believe that the new generation of mobile phones will become an integral part of our daily lives, and they'll change how we interact with friends and businesses," said Gerald Hewes, Co-founder of Mobegic. "The Mother's Day Shopping channel is an ideal vehicle for mobile users to find great gift ideas for their mothers."

About go2 Media
go2 Media™ is a mobile media company that provides users valuable and compelling information fine-tuned for their mobile device. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston, Mass. with offices in Santa Ana, Calif. For more information, visit www.go2.com.

go2 and the family of terms carrying the "go2" prefix are registered and unregistered trademarks or service marks of go2 Media, Inc. 

About Mobegic
Mobegic™ develops consumer-friendly mobile applications and technology leveraging the personal nature of mobile devices to create a positive long-term relationship between the consumer, the retailer and the product brands. Mobegic focuses on bringing the richness of the Internet—interactivity, community, efficiency, multi-media—to consumers both in-store or on-the-go. For more information, visit www.mobegic.com.