Hands-On Mobile™, the world's leading developer of connected games and applications, today announces that it has entered into a licensing agreement with BMW AG and Nurburgring GmbH, owner of the Nurburgring Nordschleife™ track, to bring the game BMW Racing to mobile phones this summer. Developed by independent UK studio FinBlade, BMW Racing features the latest high performance BMW cars and allows players to experience the thrills of racing round the world-famous Nurburgring circuit.
BMW Racing will feature six officially licensed cars, including the M3, M5, M6 and the current season Formula One racer BMW Sauber F1.08, with each car featuring realistic car handling that feels different for each vehicle. Players will race in one of two different modes - 'Challenge' and 'Time Trial' - around the Nurburgring Nordschleife, which at 20.8 kilometres long is considered to be the longest, toughest and most demanding purpose-built race track in the world.
"Brand extensions are a great way for companies to reach new markets and the ubiquity of the mobile phone means mobile brand extensions in particular have the potential to reach huge numbers of consumers," said Greg Robinson, General Manager of Hands-On Mobile EMEA. "In the past we have worked with brands such as Marvel and World Poker Tour and have delivered top selling mobile games and content across the globe and we are looking forward to doing the same for BMW Racing."
BMW Racing will be launching on carriers across Europe, APAC and Latin America this summer.
About Hands-On Mobile
Hands-On Mobile, Inc. is a leading global publisher of mobile entertainment products. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.HandsOn.com.
Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other product or company names are trademarks of their respective owners.
About FinBlade
Based in the south of England, FinBlade is an independent mobile developer, created by the people behind the respected BAFTA-nominated IOMO Studio. As a development team they have won a number of awards, most recently winning the "Best Mobile Game" category at the 2007 TIGA Awards with "Tomb Raider Anniversary".
For more information please visit www.finblade.com.