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JumpTap Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner

Cambridge, MA – May 5, 2008

JumpTap, the leading mobile search and advertising solutions provider, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector. AlwaysOn received hundreds of nominations for this year’s list.

JumpTap was honored as one of the Northeast 100 Top Companies for 2008 at the AlwaysOn Venture Summit East, held April 7 – April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East highlighted the significant economic, political and technology trends impacting the global growth investor. Venture Summit East featured the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region’s technology industry.

“For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners,” said Tony Perkins, Founder and Editor, AlwaysOn Network. “Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!”

JumpTap offers mobile operators and publishers the highest quality mobile search and advertising solutions within the mobile web ecosystem. Operators maintain a strong, sustainable position in the mobile marketing value chain through search engine monetization and advertising; content publishers receive quality traffic revenue opportunities and higher effective yields; and advertisers benefit from improved campaign results and tighter relationships with their audiences.

“Mobile marketing represents a vast, new opportunity for operators, publishers and advertisers,” points out Dan Olschwang, president and CEO of JumpTap. “This market is poised to grow to $12.8 billion by the end of 2011 according to Gartner and JumpTap is the clear leader. Our global presence and experience working with mobile operators, publishers, and advertisers allows us to leverage this knowledgebase for our partners’ advantage.