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SignalDemand Named to JMP Securities' Hot 100

List Recognizes Best Privately Held Software Companies

San Francisco, CA – May 19, 2008

SignalDemand, the leader in on-demand price and margin optimization software, announced today that it was named to JMP Securities' Hot 100 for 2008, a report profiling the 100 leading private companies in the software industry as selected by the research team at JMP Securities. SignalDemand was the only on-demand pricing company recognized on the list of noteworthy companies.

"The selection process for the Hot 100 is rigorous, and we are thrilled to be named to this elite list," said Michael Neal, CEO and chairman of SignalDemand. "World-class manufacturers rely on SignalDemand software day-in and day-out to help them compete and win in times of uncertainty and complexity. Our applications harness the advanced math once reserved for Wall Street to help Main Street companies tackle the real profitability challenges they face everyday."

"With SignalDemand's software, our customers are experiencing a profit improvement of 2 to 4% of sales, resulting in an increase in profits of over 20% in most situations—no small feat in today's volatile commodity markets," Neal added. "The old way of making pricing decisions—using only a spreadsheet and gut feel—is no match for the powerful algorithms embedded in our applications that work overtime to generate pricing and product mix recommendations for the thousands of items in a company's portfolio."

Using patent-pending econometric modeling and sophisticated pricing algorithms, SignalDemand helps large-scale manufacturers determine the best pricing, supply utilization and product mix across regions, channels and customers. As the only price and margin optimization provider to deliver applications to manufacturers solely through a SaaS (Software as a Service) deployment model, SignalDemand is able to deliver significant margin and profit gains soon after implementation.

The Hot 100 recognition adds to the growing list of accolades bestowed on the price and margin optimization company. In March of this year, SignalDemand was the sole pricing vendor recognized by Gartner, a leading analyst firm, as one of the "Cool Vendors in Manufacturing in 2008." Gartner specifically highlighted SignalDemand's on-demand platform as a key ingredient for realizing the benefits of price and margin optimization.

About SignalDemand
SignalDemand provides manufacturers with on-demand software and services to achieve maximum profit margins in the face of volatile markets and increasingly complex pricing decisions. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand’s technology allows customers to adjust supply and demand on a continual basis. By recommending best price, supply utilization and product mix in moments, SignalDemand enables better day-to-day decision-making. Companies such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, Seaboard Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit www.signaldemand.com.