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Eons "People" Launches in Response to Huge Demand

Adults 50-plus Redefining Social Networking Boomer-Style on Eons.com

Charlestown Navy Yard, Boston – November 16, 2006

Eons™, the 50-plus media company for boomers and seniors created by Monster.com founder Jeff Taylor, is taking the lead in online social networking for people 50 and over. Answering the growing demand from its hundreds of thousands of visitors who want to connect with others online, Eons today announced Eons People, a dedicated area featuring a new suite of community tools for finding and interacting with those who share similar interests and passions.

“Anyone who thinks that this generation is not ready for social networking hasn’t checked out eons.com,” said Taylor. “People have been meeting up all over the site. I can’t believe this whole wave of the 50-plus community that was supposedly so shy about the Internet is just rippin’ on Eons right now. Boom Boom Boom!”

Eons.com, which has been dubbed “MySpace for the 50-plus crowd” by The Wall Street Journal, is now home to more than 800 groups ranging in subject from entrepreneurship to NASCAR to meeting new friends, making it the hub for 50-plus Americans connecting with others. Eons communities have more than doubled over the past six weeks alone, with the most popular groups including Photography, Eons Hot Tub, Motorcycles and Six Degrees of Separation.

“As they have through all stages of their lives, the Eons Generation is looking to connect meaningfully to the world around them. The Internet is quickly turning into the logical next meeting ground,” explained Taylor, CEO of Eons. “Users are flocking to the People section of our site to build their profiles, create groups, blog and populate message boards. It’s loud and clear that they want to make connections, grow friendships and share their experiences online.”

Online social networking is not just a sport for the very young anymore, according to recent research. More than 44 million people 50 and over are online, yet Eons stands alone as the only interactive community created by and specifically for the 50-plus audience. New features in the People section of eons.com include:

  • Member-to-Member Searching: Search tools enable members to instantly search out new acquaintances based on geography, age, hobbies and interests.
  • Groups Directory: Easy-to-use search directories help visitors navigate to online communities that focus on their hobbies, interests and passions.
  • Enhanced Member Profile Page: Profile enhancements enable fellow members to learn more about whom they most want to connect with online, from their LifeDreams to blogs to photos they have uploaded.
  • Safety and Security: Safety and security is of the utmost importance to Eons and its users. Enhanced safety and security features ensure users’ confidentiality and their ability to control what information is shared within the community.
  • Daily Update: The Daily Update makes it easier for users to keep informed about new happenings in the groups to which they subscribe. Users receive daily alerts about new members, messages, replies and announcements.

“Eons is a place where boomers are connecting with each other around the most important things in their lives, from staying healthy to building new friendships and romances to discovering new challenges and achieving dreams,” Taylor said. “As the center of everything 50-plus, Eons communities are the place where spirited seniors are finding the support they need to live the biggest life possible.”

About Eons

Eons is a 50-plus media company inspiring a generation of boomers and seniors to live the biggest life possible. Founded by Jeff Taylor, creator of Monster.com, Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners and Sequoia Capital. It is supported by corporate founding partners Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group, Fidelity and Verizon Wireless. The company is headquartered in Charlestown Navy Yard, Boston. For more information, visit www.eons.com.