Press for The Honest Company

In January, actress Jessica Alba was once again on the press circuit, meeting with magazines and daytime shows to talk about her work. But this time she wasn’t publicizing a movie premiere—she was promoting the launch of her new startup, The Honest Company.
Alba, 31, became an entrepreneur out of necessity. Pregnant with her first child in 2008, the actress read the book Healthy Child Healthy World by Christopher Gavigan and realized how difficult it would be for an average mom to keep her house toxin free. She teamed up with Gavigan and serial entrepreneur Brian Lee (LegalZoom and ShoeDazzle) and used her own money to start The Honest Company, a website that offers monthly deliveries of nontoxic diapers and cleaning products to new moms.