Press for ITA Software

American Airlines said Thursday it made a deal with ITA Software to customize an array of unbundled services and develop more customer-specific packages.

Orbitz Worldwide (NYSE: OWW) today announced the signing of a long-term renewal agreement with ITA Software, Inc., a leading provider of innovative solutions to the travel industry. The agreement includes terms for Orbitz Worldwide’s use of ITA’s QPX software for the Orbitz.com and CheapTickets.com websites through December 31, 2015.

You are a technical engineer, consultant or operations person and you happen to be riding the Massachusetts Bay Transit Authority Red Line in Boston or Cambridge, Mass., when a QR Code with no other identifying information appears in a print advertisement above your head.

American Airlines says ITA Software Inc. will provide tools to help the airline sell more individualized offerings to passengers.  A top official at the airline says American wasn't swayed by search giant Google Inc. ( GOOG - news - people )'s pending acquisition of ITA, a deal that spooked some travel companies.