Press for Tremor Video
VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign RatingsTM gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.
Tremor Video, the largest independent online video technology company, is now helping major advertisers reach viewers across a wide range of connected TV platforms. Through new partnerships, Tremor Video's network is now compatible with Samsung, Panasonic, LG and Phillips devices, adding to a platform that already includes the Roku and Boxee streaming services.
An online video buy may soon include connected TVs as a de rigueur portion of the campaign. Online video network Tremor Video is the latest online video network to expand deeper into connected TVs, and has added a series of Internet TV partners to its network of publishers.
VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all marketers and agencies. With the launch of VideoHub for Advertisers and VideoHub Marketplace, Tremor Video now offers a comprehensive advertising platform that enables brand marketers and agencies to measure, track, report and deliver on the signals driving the performance of their video campaigns.