Press for Tremor Video
Tremor Media, the largest independent online video advertising company, announced today that they have added Melinda McLaughlin as Chief Marketing Officer. McLaughlin, most recently the SVP for Corporate Marketing at A&E Television Networks, will oversee all marketing for Tremor Media. Its recent acquisition of ScanScout has made Tremor Media the dominant player in interactive video, enabling it to become the preferred destination for major brand dollars online.
Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum. Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.
Lots of advertisers want to buy online video -- they just don't want to buy it in dribs and drabs from a bunch of different places. That quest for scale is leading to a swath of consolidation in the fastest-growing segment in online advertising.
Tremor Media announced its acquisition of ScanScout today, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes it the undisputed leader in both video ad delivery and unique viewer reach.