Press for Tremor Video
In an industry first, three leading video advertising networks –YuMe, ScanScout, and BBE – teamed up to produce a comprehensive product launch case study that demonstrates how effective digital video is at driving brand awareness and purchase intent – two critical metrics that matter most to major brands. On August 3, the three networks, in conjunction with digital brand advertising effectiveness firm Vizu and Poptent, the leader in crowd-sourced video production, launched Jerry Leigh of California's HoodieBuddie™ – a patent pending innovation and the first hooded sweatshirt to feature machine washable headphones integrated into the drawstrings and a built-in MP3/iPod connector in the pocket – using no paid advertisements other than digital video.
Online video advertising company ScanScout, the leading in-stream video advertising network in North America, (www.scanscout.com) and Ideon Media, one of Canada's largest premium online advertising networks, have signed an exclusive Canadian representation agreement, both companies announced today.
Great venue, cold drinks and delicious food. I would say that pretty much sums it up. There is something to be said when an event is done right. It gives you the feeling that you truly are a "VIP" of sorts. Well played, ScanScout, well played.