Press for Tremor Video
ScanScout today announced strong consumer engagement results from its recently launched Super Pre-Roll video ad unit. Findings showed that click through rates (CTR) from all Super Pre-Roll ad campaigns were 350 percent or 4.5 times higher than all other regular pre-roll CTR in the in-stream video advertising provider's network during the same period.
ScanScout today announced a number of in-stream video advertising agreements with premium publishers across several industries and markets including Warner Brothers, Warner Music, Mindspark (an IAC Company), Marvel Comics, Lycos, Fox News, RealNetworks, Space.com and NBC Owned and Operated stations. The new publisher sites, which include a number of the major portals, represent a wide range of demographics, allowing advertisers to leverage ScanScout's targeting and optimization technology to reach any audience.
ScanScout today announced that Singapore-based EDB Investments (EDBI) has made an investment in ScanScout to close the in-stream video ad provider's series B round at $8.5 million. The new funds will aid growth of the company in the United States as well as establish new developments in the Asian market, including the company's new Singapore headquarters, its first office in the region.
Vaseline®, a Unilever brand, is the first brand to engage consumers through Super Pre-Roll, a new, cutting-edge video advertising format developed by ScanScout that transforms traditional pre-roll into an engaging experience for viewers. Vaseline chartered the new technology to launch Sheer Infusion with Stratys-3, the only lotion to combine three ingredients that infuse and suspend moisture across the multiple layers of skin (1), to allow for a richer branding experience and deeper one-on-one interaction with the consumer. Super Pre-Roll takes the viewing experience from passive to active by allowing consumers to more deeply connect with a brand on their own terms. Unilever chose to use the technology for Vaseline® Sheer Infusion(TM) because of its ability to solicit consumer feedback on their skin care needs and the product which is important for the launch of this innovation. Super Pre-Roll enables the brand to get feedback in real time by inviting people to interact with the spot, while also communicating product benefits. An example of the ad unit can be found here: http://demo.scanscout.com/product/superPreroll/vaseline/.