Press for Tremor Video
Leading in-stream online video advertising company ScanScout today announced comScore's November Video Metrix ranking lists the company's potential reach in the United States at over 68 million unique viewers per month, 40 percent of the country's internet audience. ScanScout boosted the size of its network from October to November by 40 percent, growing from 49 million unique users to 68 million.
ScanScout today announced strong consumer engagement results from its recently launched Super Pre-Roll video ad unit. Findings showed that click through rates (CTR) from all Super Pre-Roll ad campaigns were 350 percent or 4.5 times higher than all other regular pre-roll CTR in the in-stream video advertising provider's network during the same period.
ScanScout today announced a number of in-stream video advertising agreements with premium publishers across several industries and markets including Warner Brothers, Warner Music, Mindspark (an IAC Company), Marvel Comics, Lycos, Fox News, RealNetworks, Space.com and NBC Owned and Operated stations. The new publisher sites, which include a number of the major portals, represent a wide range of demographics, allowing advertisers to leverage ScanScout's targeting and optimization technology to reach any audience.
ScanScout today announced that Singapore-based EDB Investments (EDBI) has made an investment in ScanScout to close the in-stream video ad provider's series B round at $8.5 million. The new funds will aid growth of the company in the United States as well as establish new developments in the Asian market, including the company's new Singapore headquarters, its first office in the region.