Press for Tudou
With the opening the 19th 2010 FIFAWorld Cup South Africa on June 11 right around the corner, sports marketingeconomy is extending into the new arena of online video media competition inChina. The leading Internet video website Tudou (http://www.tudou.com ), saidthat it has garnered leading advertisers' sponsorships and has made profits onthe FIFA project -- based on finance alone. There are more than a handful ofwebsites that are granted with FIFA World Cup video broadcasting rights onlinefrom CCTV under hefty licensing fees.
Tudou.com, a leading online video sharing service provider in China, lured USD 30 million in venture capital from an investment consortium led by Citic Group this April, disclosed people in the know today.
It hinted of the Oscars mixed with a little bit of Sundance and Cannes. Except instead of red, the carpet was green. Instead of fancy designer dresses, the attire was a combo of grunge, flannel and faded blue jeans. And instead of airing on television or in movie theaters, the nominated films came straight from the Internet. Welcome to the 3rd annual 2010 Tudou Video Festival, held over the weekend in the Chinese capital.