Press for Vitrue

Vitrue, the global leader and innovator of social enterprise software, today announced it has expanded its current partnership with the NBC Sports Group to now serve as the social media management platform of choice for all NBC Sports’ properties. In the expanded partnership, Vitrue’s industry-leading Vitrue Social Relationship Management (SRM) platform will now manage the social media presences for NBC Olympics, NBC Sports, Sunday Night Football, NHL on NBC, and Golf Channel, among others. Previously, the Vitrue SRM managed social presences for NBC Sports events.

Vitrue, the global leader and innovator of social enterprise software, today announced that it launched a new brand campaign that centers on a powerful statement, “Like Can Never Replace Love.” The “Love” campaign captures the philosophy that the world’s greatest brands aren’t built on clicks, but rather by creating meaningful relationships with real people. Vitrue’s brand strategy is supported by a global advertising campaign and includes digital, print and social media.

Vitrue offers one of a small handful of enterprise platforms geared to marketers’ social publishing needs. The six-year-old company says it's making steady progress in tying social to various corners of the digital marketing dashboard, including analytics platforms, CRM, and mobile.
CEO Reggie Bradford recently spoke with AdExchanger about this and other topics, such as development priorities, agency relationships, and its competitive set.