Press for Vitrue

A hot topic at our recent Digital Cream London event, social and online spend is now more under the microscope than ever.
It's not enough just to have fans and followers; you have to know who they are, where they came from and what they want from you.

Vitrue, the global leader and innovator of social enterprise software, today announced the release of the industry’s first new Instagram Tab module as part of its Vitrue Social Relationship Management (SRM) platform, providing marketers with the ability to seamlessly integrate Instagram photos within Facebook Pages.

Some brands that cater to exclusively adults need to make sure their audience is of the right age no matter where they are targeting them. A new Twitter feature for such brands has been launched to ensure Tweets are only getting through to an age-appropriate audience.

Vitrue (www.vitrue.com), the leading social marketing platform, today announced that the company is giving brands the ability to screen or "gate" potential Twitter followers, before authorizing them to follow their stream. This new feature is designed to allow alcohol brands to restrict followers that are underage and ensure promotions, interactions and engagements are with age-appropriate audiences. At the same time, the functionality can also be extended to other tactics and campaigns.