Press for Vitrue

Vitrue, the leading provider of social media publishing software, today announced a strategic partnership with the 10 television stations owned by The E.W. Scripps Company. As part of the new relationship, Vitrue Publisher—part of the industry-leading Vitrue Social Relationship Management (SRM) Platform—will be integrated into Scripps’ client offerings.

For the past three years, a social media management company called Vitrue has been examining Facebook activity patterns around brands and companies. The study, which Vitrue recently released, reveals the days and times when certain brands experience the most activity from their Facebook fans.

Vitrue, the leading provider of social media publishing software, revealed today new data that focuses on the “when” behind Facebook posts and comments, providing marketers a guideline for the best times to engage with their communities. The white paper titled, “Managing Your Facebook Community: Findings on Conversation Volume by Day Hour and Minute”, reveals new research which examines conversational volume generated by brands and fans of brand pages, including peak times and patterns. The new findings continue Vitrue’s leadership of applying real-world analytics to determine effective Facebook publishing best practices.

What do Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Denver Broncos, University of Texas Athletic Department, and Purina all have in common? They’re brands that have signed up with Vitrue, a social media marketing company — just in the last quarter. Perhaps not surprisingly, it was their best quarter ever in terms of revenue and expansion.