Press for Vitrue

Vitrue (, the leading social marketing platform, today announced the release of major analytics enhancements to its Social Relationship Management (SRM) platform bringing brands deeper, real-time and more comprehensive engagement metrics by combining Vitrue's propriety technology with Facebook's complete measurement suite and web analytics integrations via Adobe Omniture, Webtrends, Google Analytics and Coremetrics. The resulting product now gives marketers the most robust and innovative analytics suite available within a full-service SMMS.

Looking to get more out of your social media engagement? As more and more companies embrace social media, many are seeking better ways to access more in-depth analytics. Today, Vitrue, known for its social relationship management (SRM) platform, has released major analytics enhancements designed to give marketers better insights on engagement, global perspectives of fan demographics and metrics, time navigation abilities and visibility across the web.

Vitrue, the leading social marketing platform, announced today year-end figures for 2011 that includes record-breaking growth across all categories -- revenue, new client additions, staff expansion and product proliferation -- making it the company's best year to date. Vitrue executives cite rapid adoption of its SaaS-based social marketing platform as the driver for growth, currently licensed by many of the world's leading brands. The Vitrue SRM platform allows brands and agencies to manage their global social communities across Facebook, Twitter, Google+, YouTube and emerging platforms.

Vitrue (, the leading social marketing platform, today announced the debut and call for submissions for the "Vitrue Community Manager of the Year Award," the industry's first award designed to recognize the best social media community managers. The "Vitrue Community Manager of the Year Award" will be given annually on "Community Manager Appreciation Day," beginning with the announcement of the inaugural 2012 winner on January 23, 2013. "Community Manager Appreciation Day" was created by Altimeter's Jeremiah Owyang, who serves as one of the judges for the award.