Press for Vitrue

Vitrue (www.vitrue.com), the leading social marketing platform, today announced that international software sales and business veteran Phillip Evans has joined Vitrue in the newly created position of Regional Vice President, EMEA, effective immediately. A former Omniture and Mercado executive, Evans brings more than 20 years of strategic sales and business development experience spanning the SaaS-based technology space and will report directly to VP of EMEA Richard Beattie. Today's news comes on the heels of last month's hiring of Beattie and the opening of Vitrue's London office, just one of the company's overseas offices set to open this year as it ramps up international expansion.

Vitrue (www.vitrue.com) today rolled out the first phase of a massive product upgrade for its leading global social marketing platform, the Vitrue Social Relationship Management (SRM) platform 3.0. This enhanced Vitrue SRM platform represents the most expansive and innovative upgrade to-date and will give brand marketers unprecedented social marketing capabilities that easily streamline processes to achieve scale through localization and enhanced analytics and metrics -- all managed on one dashboard interface.

US social marketing software firm Vitrue has launched in the UK, appointing former Adobe Omniture exec Richard Beattie as vice president, EMEA.

Vitrue (www.vitrue.com), the leading social marketing platform, today announced that international software sales and business development veteran Richard Beattie has joined Vitrue in the newly created position of Vice President, EMEA, effective immediately. Beattie, who brings more than 15 years of strategic sales and emerging business experience spanning the SaaS-based technology space, including executive positions at Omniture and Mercado, will report directly to CEO & Founder Reggie Bradford. Beattie's appointment also marks the opening of Vitrue's London office, just one of the company's overseas offices set to open this year as it ramps up international expansion. Other mainland European offices will follow, including Paris, bringing the total number of company offices worldwide to ten by the end of the year.