Press for Vitrue

Harmonix LLC, maker of Sleep Formula 39™ – the new and only non-prescription sleep aid, with all-natural ingredients, proven in testing to provide a better night's sleep – has selected GolinHarris and Vitrue for the product's debut.  
GolinHarris will focus on earned and social media, guerilla marketing and special events.  Vitrue's industry-leading social marketing platform, the VITRUE SRM, will allow Harmonix to publish and promote content across all of its individual social pages.

Vitrue (, the leading social marketing platform, today announced that Clear Channel Radio, the media company with the largest reach of any radio or television outlet in America, has chosen Vitrue's social marketing platform, the Vitrue SRM, to manage social relationships across its 850 radio stations and its personality properties. Under the agreement, Vitrue's SaaS-based solution will efficiently and effectively maintain consistent branding and messaging throughout hundreds of Clear Channel Radio's individual radio station pages, all from one single platform.

Vitrue (, the leading social marketing platform, today announced a strategic partnership with Milyoni, a leader in F-commerce, to enhance its social commerce offerings for customers. The partnership allows Vitrue's SRM social marketing platform to provide customers with increased opportunities to convert fan loyalty and engagement into revenue.

Vitrue, the leading social marketing platform, today announced the addition of industry executive Chris Hackney to the newly created position of Vice President, Strategic Alliances. Hackney brings a wealth of strategic business, partner and consumer-marketing experience to Vitrue, including executive roles at global brands WebMD and Coca-Cola, and as such will play an integral role in the continuing global growth of the company. Hackney begins today with Vitrue and will report directly to Vitrue CEO & Founder Reggie Bradford.