Press for Vitrue

Vitrue (http://www.vitrue.com), the leading social marketing software provider, is celebrating its fifth anniversary today, Thursday, April 7, by posting its best quarter to date – again.  The company has posted back-to-back, record-breaking quarters, riding the growing trend of businesses adopting SaaS-based software platforms to manage their increasingly expanding and sophisticated social communities on Facebook, Twitter, YouTube and other platforms.  Brands worldwide use Vitrue's Social Relationship Management (SRM) platform to manage their social marketing communications including McDonald's, P&G brands, Intel, Ford, Chanel, JCPenney, Disney, Best Buy and AT&T.

Vitrue (www.vitrue.com), the leading social media management software provider, announced today that longtime technology and professional services attorney W. Harris Troutman has joined as General Counsel.  Effective immediately, Troutman will oversee all the company's legal affairs, including spearheading all legal efforts for Vitrue's global expansion and serving as board secretary.

Vitrue (www.vitrue.com), the leading social media management software provider, announced today growth statistics for end of Q4 '10 that includes record-breaking revenues, client expansion and internal staff growth. Vitrue executives cite rapid adoption of its software-as-a-service (SaaS) platform as the driver for growth, making Q4 the company's best quarter to date.  

Vitrue, an Atlanta-based social media technology company, will be opening an office in Cincinnati this March.  Vitrue plans to hire up to 10 workers to help foster and develop business with one of its biggest clients, Procter & Gamble.  Vitrue recently raised $17 million through investment, which the company will use to open other locations in the United States and abroad in 2011.