Press for Vitrue

Vitrue, the leading social media management software provider, today announced it has closed a $17 million Series C financing round led by Scale Venture Partners and Advent Venture Partners. Existing investors General Catalyst Partners, Comcast Interactive, and Dace Ventures will continue to participate. Vitrue also announced that Stacey Curry Bishop, partner with Scale Venture Partners, has joined the board.

Vitrue, a social media marketing company, has raised $17 million in Series C financing led by Scale Venture Partners and Advent Venture Partners with existing investors General Catalyst Partners, Comcast Interactive, and Dace Ventures participating in the round. This brings Vitrue’s total funding to $32 million. In conjunction with the announcement, former Facebook Vice President of Global Sales Mike Murphy has joined Vitrue as Special Advisor to the CEO.

Business Insider reportedly has acquired a list of all of Ron Conway's investments dating back to 2005.  Of his 228 investments, only one Atlanta company enticed the angel's interest -Vitrue Inc., led by CEO Reggie Bradford.

Apple’s iPhone continued its reign earning the top spot again for the third-straight year followed by an impressive showing by consumer electronic brands. The Vitrue 100, which annually ranks the most social brands, has iPhone # 1 followed by Blackberry (2), Disney (3), Android (4) and iPad (5) rounding out the top five. The Vitrue 100 measures a brand’s “social mentions” by analyzing online conversations on a daily basis across social networks, blogs, micro-blogs, photo and video sharing sites. The rankings represent the sheer volume of social mentions, not sentiment. This is the third annual Vitrue 100. Click here for current and past rankings: http://www.vitrue.com/smi.