Press for Jumptap
Jumptap, the leader in targeted mobile advertising, released its MobileSTAT Report covering network data for the month of September which revealed, among other things, that rich media ad units provide significant lift in click-through rates.
Today, Jumptap, the leader in targeted mobile advertising, released its MobileSTAT Report covering network data for the month of August which revealed, among other things, that Maine was the number one state in tablet usage in August, as measured by its tablet traffic relative to its overall mobile traffic. The spike, clearly driven by affluent vacationers, plays to a larger trend: according to analyst firm Gartner, Inc., tablet sales are forecasted to reach 326.3 million units by 2015. With innovative products entering the market; new lower price points, such as the $199 Amazon Fire tablet; and emerging usage patterns on the Jumptap network; the Gartner number may prove to be low.
As mobile advertising becomes a growing force within the industry, one thing remains clear; targeting is the most important attribute of a mobile marketing partner. Data released today through a State of Mobile Advertising study from Jumptap, the leader in targeted mobile advertising, and Digiday, a media company and community for professionals who work in the digital media, marketing and advertising industry, showed that the majority of agencies and advertisers purchase and engage with mobile advertising through ad networks. According to the more than 600 respondents, the most important offerings of those networks are targeting and reach.
Cambridge based Jumptap, a targeted mobile advertising provider, announced today that they will significantly boost their mobile advertising campaigns for clients by partnering with four providers many of whom focus on anonymous off-line data, to deliver a more holistic campaign, both online and offline.