Press for Jumptap

In its newly released April MobileSTAT, Jumptap, the leader in targeted mobile advertising, revealed that mobile consumers increasingly use mobile for travel research and booking. A recent report from eMarketer showed that over 12 million consumers booked travel on their mobile devices in 2011 – a number expected to triple by 2016. In analyzing the Jumptap network, Travel, Games and Entertainment were the highest performing app and mobile web channels for travel advertisers. Last year, August was the month with the most mobile traffic to the Travel channel on the Jumptap network, while Travel channel click-through rate (CTR) was highest between May and June. Mobile consumers tended to look for things to do during the vacation-filled summer months. Additionally, comScore most recently cited Expedia, Travelocity, Kayak, Orbitz, and Mapquest as the most popular mobile travel sites.

In its newly released March MobileSTAT, Jumptap, the leader in targeted mobile advertising, revealed that while iPad3 crushed sales expectations, traffic levels were small compared to prior device versions. According to iPad traffic on the Jumptap network of over 107 million monthly mobile users, iPad3 use in the first six days after launch was heavy, but represented just a small percentage of overall iPad use that week. iPad3 traffic represented .52 percent of total iPad network traffic on the day of launch, peaked at 2.28 percent by day three, and closed out the week at 1.92 percent. iPad and iPad2, on the other hand, each maintained 45 percent or more of the total iPad traffic throughout the week.