Press for Jumptap
Jumptap, the leader in targeted mobile advertising, today announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.
Jumptap Inc., a mobile advertising network in Cambridge, has brought on board a new chief technology officer in Bob Hammond, a veteran of Yahoo! and online ad network Vibrant Media.
The red-hot Amazon Kindle Fire turned heads in late 2011, and according to Jumptap, the leader in targeted mobile advertising, network traffic to the device jumped 270 percent in the last week of November. In its newly released November MobileSTAT report, Jumptap found that Seattle, WA was the US city that warmed up to the Kindle Fire fastest; an estimated 1 out of every 124 residents was using the tablet. Seattle is home to Amazon, so it was little surprise that 20 percent of Fire traffic came from within one mile of headquarters. Other cities with the highest penetration of Kindle Fires included San Francisco, Denver, Atlanta and Phoenix.
MEF has announced the results of its hotly contested North American Board elections. Gary Schwartz, President, Impact Mobile was re-elected as Chairman of the Board and Sanjaya Krishna, Principal and U.S. Digital Services Leader, KPMG, was re-elected as Vice Chair. Representatives from new MEF members Sprint and Turner Broadcasting were elected, joining long-time members from Jumptap and LightSquared to fill the 5 available positions.