Press for Jumptap

The red-hot Amazon Kindle Fire turned heads in late 2011, and according to Jumptap, the leader in targeted mobile advertising, network traffic to the device jumped 270 percent in the last week of November. In its newly released November MobileSTAT report, Jumptap found that Seattle, WA was the US city that warmed up to the Kindle Fire fastest; an estimated 1 out of every 124 residents was using the tablet. Seattle is home to Amazon, so it was little surprise that 20 percent of Fire traffic came from within one mile of headquarters. Other cities with the highest penetration of Kindle Fires included San Francisco, Denver, Atlanta and Phoenix.

MEF has announced the results of its hotly contested North American Board elections. Gary Schwartz, President, Impact Mobile was re-elected as Chairman of the Board and Sanjaya Krishna, Principal and U.S. Digital Services Leader, KPMG, was re-elected as Vice Chair. Representatives from new MEF members Sprint and Turner Broadcasting were elected, joining long-time members from Jumptap and LightSquared to fill the 5 available positions.

Jumptap, the leader in targeted mobile advertising, released its October MobileSTAT report, which, among other findings, showed that Apple is the industry leader in getting its customers to embrace new platforms and features – a conclusion that reveals something about the habits of Apple users, as well as the company’s approach to marketing and product.

Today, Jumptap, the leader in targeted mobile advertising, released its Wave Two in an ongoing proprietary research series Understanding Mobile Audience.
This Wave, based on data from comScore, shows that tablet owners are almost as likely as PC and laptop owners to use their tablet device to make purchases. Sixty three percent of tablet owners make purchases using their tablet device as opposed to the 83 percent of PC owners who do the same. This report follows Jumptap’s Wave One in its Understanding Mobile Audience series, which focused on automotive audience data.