Press for Visible Measures

Visible Measures, the analytics and advertising platform for social video, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Visible Measures was specially selected by the AlwaysOn editorial team and industry experts across the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Visible Measures Corp. said that its Metrics tracking system has been granted industry accreditation for measuring the performance of online video viewed on social media.
Visible Measures, a company with offices in Boston, describes Metrics as an analytics and advertising platform. Visible Measures said its Metrics tools can provide its customers and clients with visibility into the performance of in social media marketing efforts.

Visible Measures, the analytics and advertising platform for social video, announced today that it has secured a Series D round of financing of $13 million, led by DAG Ventures with participation from new strategic partner Advance Publications, Inc., owners of Conde Nast, along with participation from existing investors General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. Visible Measures has raised over $45 million in total financing to date. The new round of financing will help accelerate the growth of the company's industry-leading platform for social video analytics and advertising.

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Paul Botto, formerly Head of Google Analytics Sales/Enterprise, has joined the company to serve as General Manager of its analytics and measurement businesses. As part of his responsibilities, Botto will lead analytics strategy and business development for Visible Measures, with the goal of increasing the Visible Measures footprint with leading video publishers across the Web as well as overall adoption of Visible Measures metrics throughout the industry.