Press for Visible Measures

Visible Measures, the analytics and advertising platform for social video, announced today that it has secured a Series D round of financing of $13 million, led by DAG Ventures with participation from new strategic partner Advance Publications, Inc., owners of Conde Nast, along with participation from existing investors General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. Visible Measures has raised over $45 million in total financing to date. The new round of financing will help accelerate the growth of the company's industry-leading platform for social video analytics and advertising.

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Paul Botto, formerly Head of Google Analytics Sales/Enterprise, has joined the company to serve as General Manager of its analytics and measurement businesses. As part of his responsibilities, Botto will lead analytics strategy and business development for Visible Measures, with the goal of increasing the Visible Measures footprint with leading video publishers across the Web as well as overall adoption of Visible Measures metrics throughout the industry.

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Seraj Bharwani will serve as the company's Chief Analytics Officer. As part of his new role, Bharwani is responsible for extracting online video advertising insights from the patented Visible Measures platform and Viral Reach Database™ and educating the market on industry trends and best practices.

Visible Measures, a third-party online media measurement solution for advertisers and publishers, has secured $7.7 million in an open-ended financing round, according to an SEC filing. We’ve learned that the round was led by DAG Ventures, with participation from Northgate Capital and General Catalyst Partners. The newest round brings the company’s total funding to $37 million.