Press for Visible Measures

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Paul Botto, formerly Head of Google Analytics Sales/Enterprise, has joined the company to serve as General Manager of its analytics and measurement businesses. As part of his responsibilities, Botto will lead analytics strategy and business development for Visible Measures, with the goal of increasing the Visible Measures footprint with leading video publishers across the Web as well as overall adoption of Visible Measures metrics throughout the industry.

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Seraj Bharwani will serve as the company's Chief Analytics Officer. As part of his new role, Bharwani is responsible for extracting online video advertising insights from the patented Visible Measures platform and Viral Reach Database™ and educating the market on industry trends and best practices.

Visible Measures, a third-party online media measurement solution for advertisers and publishers, has secured $7.7 million in an open-ended financing round, according to an SEC filing. We’ve learned that the round was led by DAG Ventures, with participation from Northgate Capital and General Catalyst Partners. The newest round brings the company’s total funding to $37 million.

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced the launch of Viewable Media™, a first-of-its-kind video ad network that enables advertisers to influence audience choice and organic sharing for video ads. Powered by the patented Visible Measures platform and Viral Reach Database™, the analytics video system that fuels the Ad Age Viral Video Chart, Viewable Media allows advertisers to buy user-initiated views in social video, making Viewable Media the only video ad network with the capability to both drive and measure user-initiated views and Earned Media.