Press for Visible Measures

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced the launch of Viewable Media™, a first-of-its-kind video ad network that enables advertisers to influence audience choice and organic sharing for video ads. Powered by the patented Visible Measures platform and Viral Reach Database™, the analytics video system that fuels the Ad Age Viral Video Chart, Viewable Media allows advertisers to buy user-initiated views in social video, making Viewable Media the only video ad network with the capability to both drive and measure user-initiated views and Earned Media.

Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced Share of Choice™, a measure which reveals how often consumers choose to watch brands and their competitors in online video advertising. Share of Choice is analogous to the more traditional media metric share of voice. While share of voice is ultimately a measure of media spending power among brands, Share of Choice from Visible Measures is the first video-based, objective, comparative, social indicator of consumer brand preference.

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Marc Schraer, formerly Team Manager, Agency Sales and Account Management at DoubleClick, a division of Google, has joined the company as its Senior Vice President of Sales and Account Management. The company also announced today the appointment of Kurt Abrahamson, CEO of Social Media and Google veteran, to its Board of Directors.