Press for Visible Measures

Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced Share of Choice™, a measure which reveals how often consumers choose to watch brands and their competitors in online video advertising. Share of Choice is analogous to the more traditional media metric share of voice. While share of voice is ultimately a measure of media spending power among brands, Share of Choice from Visible Measures is the first video-based, objective, comparative, social indicator of consumer brand preference.

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Marc Schraer, formerly Team Manager, Agency Sales and Account Management at DoubleClick, a division of Google, has joined the company as its Senior Vice President of Sales and Account Management. The company also announced today the appointment of Kurt Abrahamson, CEO of Social Media and Google veteran, to its Board of Directors.

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced support for HTML5 video measurement, extending its industry-leading online video performance metrics to provide coverage of video content and ads consumed on next-generation mobile devices, including the Apple® iPad, iPhone®, and iPod® Touch. This first-of-its-kind capability allows digital video publishers and advertisers to receive consistent, standards-compliant video performance metrics regardless of where, or in what format, their video is consumed.

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today released the preliminary results of its 2010 Super Bowl Ads Study. The study measured the online video performance of the entire flight of the 2010 Super Bowl ads across more than 200 video-sharing destinations, compiling results based on Visible Measures' unique True Reach™ methodology. Complete results of the study are immediately available in Trends, the company's newly released online video performance benchmarking application (see corresponding press release).