Press for Visible Measures

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced support for HTML5 video measurement, extending its industry-leading online video performance metrics to provide coverage of video content and ads consumed on next-generation mobile devices, including the Apple® iPad, iPhone®, and iPod® Touch. This first-of-its-kind capability allows digital video publishers and advertisers to receive consistent, standards-compliant video performance metrics regardless of where, or in what format, their video is consumed.

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today released the preliminary results of its 2010 Super Bowl Ads Study. The study measured the online video performance of the entire flight of the 2010 Super Bowl ads across more than 200 video-sharing destinations, compiling results based on Visible Measures' unique True Reach™ methodology. Complete results of the study are immediately available in Trends, the company's newly released online video performance benchmarking application (see corresponding press release).

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has entered into a partnership agreement with MOTOR TREND, the world's #1 automotive authority, to regularly publish a top 10 chart of the top-performing online video automotive advertising campaigns. The top 10 chart will be published weekly on MotorTrend.com and monthly in the print magazine's Trends section.

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that it has collaborated with BETC Euro RSCG to measure the Evian Roller Babies advertisement and compare it against the top-performing ads in online video. Utilizing its patented technology and unique True Reach(TM) methodology, Visible Measures was able to accurately measure the total online viewership for Roller Babies and confirm that it has become the most-viewed online video advertisement in history.