Press for Fancy

The New York Observer has shined a light on thingd, a stealthy New York-based startup that is currently attracting a lot of high-profileattention – and funds – in tech circles. Turns out it’s a pretty ambitious venture run by some really smart people that has attracted some seriously big-name backers. Which is more than enough to spark our interest.

Walking through his opulent office space above the Apple store on West 14th, Joe Einhorn passed a tall, handsome man with a shock of dirty red hair. "Isn't that guy some kind of celebrity?" he asked, as the actor Denis Leary, chatting with his agent, passed in the opposite direction and disappeared around the corner.