Press for KAYAK
Kayak made the leap from providing an app version of its existing services to integrating a booking service for flights early in 2010, triggering plenty of debate as to whether the mobile user experience could ever fit with the metasearch model.
Kayak is a travel search engine, which until now only facilitated quick and easy research and comparison of fares collected from hundreds of travel websites. Once the user selects a flight or a hotel, Kayak directs him or her to the supplier or online travel agency to complete the purchase.
For most, a 1 to 2 week vacation is just enough time to be annoying lugging a 3 lb. laptop and the perfect time to carry the iPad. The iPad marketplace is loaded with travel apps that can do everything from describing the local scene to translating a phrase for that overzealous haggler on Khao San Road.
Travel search engine Kayak is making an interesting move today. The site is now allowing users to make hotel bookings directly through the company’s website. Kayak is partnering with Travelocity to power the hotel booking feature.