Press for KAYAK
There are a great number of travel Web sites on the Internet that let you search flights, hotel listings, andcar rentals, but if you want a quick way to get that info while on the go, check out the new Kayak foriPhone app. Though Kayak has been around for some time, this latest version for iPhone includes a completely redesigned interface and faster search results making it much easier to get your travel plans in order quickly. Like the older version, Kayak works seamlessly with the Kayak.com Web site.
If there’s such a thing as an “off season’’ in the region’s innovation economy, it transpired this past week. Out-going voice mail messages suggested getting in touch via e-mail, and e-mails generated an automatic “Out of Office’’ reply. But there’s no better time than the off-season to analyze individual players, and the long stretch of games ahead. Here’s my take on the people, companies, and technologies that will be making news in 2011.
Gerry Graf's first client at his newstartup agency comes at the expense of Goodby, Silverstein &Partners. Graf's shop, Barton F. Graf 9000 in New York, will handle leadcreative duties for online travel site Kayak.com, succeedingOmnicom Group's Goodby, which had handled the business since lastyear, Kayak chief marketing officer Robert Birge told Adweek today.Major media spending on the brand totaled $14 million last year and$19 million in the first eight months of 2010, according toNielsen. Those figures don't include online spending.
This week’s tech mafia Monday piece spotlights Kayak.com, one of the Boston area’s flagship web 2.0 companies in the last decade. Kayak.com is a travel search engine that aggregates information from hundreds of travel and reservation sites across the web, allowing consumers to compare travel options more easily. Kayak’s story underscores the power of a founding team of allstarss with prior experience in the same industry joining forces. Three of Kayak’s founding team members were previous founders of what was then known as travel’s “Big Three” – Orbitz, Travelocity and Expedia. What’s more, it has been nearly 7 years since the company was formed in January 2004, and that founding team still appears to be materially involved in the company.