Press for KAYAK

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Price transparency has also made it harder for the travel industry to fill seats and rooms at rock-bottom prices without everybody knowing it; hotels and (to a lesser degree) airlines don't want to cheapen their image or alienate customers who paid full price. That's why we've been seeing more "private sales," in which a controlled group of people — like on Facebook or Twitter — gets access to a deal.

Kayak's iPad app already lets users price out flights to find the best fares to their desired destinations. But a recent update to the app now lets users see just how far their budget can take them.

KAYAK (kayak.com), the world’s leading travel search engine, released a new version of KAYAK Mobile for the iPad that includes the site’s explore search feature (kayak.com/explore). KAYAK’s explore feature gives travel junkies a new way to research deals and find inspiration for trip ideas.