Press for BzzAgent

BzzAgent^® today unveiled Social Compliance™, a new service that ensures marketers tapping into social media exceed even the broadest interpretation of the FTC’s updated Endorsement Guidelines. The Guides, which take effect tomorrow, require companies to take steps to ensure participants in blogger and networked marketing programs disclose their involvement and avoid making atypical claims. BzzAgent’s service is a cohesive system that addresses each of the three FTC requirements – education, monitoring and enforcement – to help marketers comply with Endorsement Guides, without sacrificing marketing impact.