Press for Datalogix

Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai and Datalogix. BlueKai provides the world's most complete platform for data management, analysis and acquisition; Datalogix is the leader in building purchase-based digital audiences and predictive consumer data models. Together they will offer marketers in leading verticals such as Automotive, CPG, Retail and Travel reliable high-propensity audience reach at unmatched scale by marrying BlueKai's valuable audience assets with Datalogix's modeling capabilities.