Press for DECA

DECA, the leading women’s digital media company, today officially launched the KinCommunity channel on YouTube as part of the video-sharing site’s new channels initiative. KinCommunity, a women’s lifestyle channel featuring programming on food, fashion, parenting and personal stories, is YouTube’s first new original channel dedicated to women. With a platform that attracts more than three billion views per day, DECA’s KinCommunity channel has the ability to reach a new audience of women seeking informative, yet entertaining, quality programming.

Under the partnership, content from brands including MyRecipes, Cooking Light and Real Simple will be distributed on Her Channel in the new syndication pact.

DECA, the leading women’s digital media company, today officially launched Her Channel, an online video syndication network for women. The platform provides high-quality, female-focused video content to some of the most influential women’s sites as a way to enhance their offerings, drive user engagement and create revenue opportunities through video advertising.

Ooyala, the leading end-to-end online video platform provider, today announced that it will power video for DECA -- the premier lifestyle digital media company behind,,, and other top entertainment and community sites.
DECA delivers high-quality programming to educated, engaged, and upscale women online. DECA sites have original programming created in partnership with award-winning bloggers, best-selling authors and celebrity chefs. Sites like and are online communities where users can participate in topical discussions, ask questions, and share experiences.