Press for Elemental Technologies

These privately held up-and-comers have compelling business models, strong management teams, marquee customers, strategic partners and precious investment capital

Elemental Technologies builds on-demand and real-time encoding systems that use NVIDIA graphics processing units (GPUs) in addition to traditional CPUs in their encoders. They've been around since 2006, but seem to be gaining significant momentum with broadcasters and mainstream media. For example, Elemental was featured in a BusinessWeek article a few weeks ago, which doesn't often happen to companies from the streaming media sandbox.

French private broadcaster TF1 is using the Elemental Live platform from US video processing solution provider Elemental Technologies to support the delivery of live and catch-up content for the multi-platform MyTF1 service. MyTF1 is accessible through mobile applications, IPTV services and multiple websites.

A recent study by Cisco Systems (CSCO) estimates that mobile video traffic will increase more than fifteenfold by 2015. For ESPN (DIS), HBO (TWX), and other conjurers of content that traditionally have formatted their programs for TV screens, it isn’t simple to accommodate this shift. Orders come from gadgets with different screen sizes and operating systems. That means videos must be delivered in as many as 250 technological formats.