Press for Brightcove

Jeremy Allaire is the founder and chief executive of Brightcove Inc., the online video platform company that is based in Cambridge. The New York Times Co., which owns the Globe, is an investor in the Brightcove. Allaire recently spoke with D.C. Denison of the Globe staff.

Advance Internet and Brightcove today announced an agreement to provide new video technology and tools that will enrich the experiences of the audience, advertisers and content creators in the 12 markets served by Advance Internet’s leading local websites across the U.S.

Brightcove and Adjust Your Set have partnered to produce a groundbreaking new whitepaper that explores how e-commerce organizations and retailers can leverage online video to drive brand awareness, customer loyalty, and sales conversions. The whitepaper, “V-commerce: The Rise of Online Video,” features an introduction written by Linus Gregoriadis, director of research at eConsultancy, the leading source of independent advice and insight on digital marketing and e-commerce. The paper also features an in-depth case study from Marks & Spencer, a leading retailer in the UK.

The 2010 IPO window, vaunted in the first quarter, has proven narrow for Massachusetts technology companies as the year progressed. Out of more than 50 IPO filings nationwide, just three — GlassHouse Technologies Inc., Nexx Systems Inc. and Zipcar Inc. — are Bay State technology companies.