Press for Brightcove
The 2010 IPO window, vaunted in the first quarter, has proven narrow for Massachusetts technology companies as the year progressed. Out of more than 50 IPO filings nationwide, just three — GlassHouse Technologies Inc., Nexx Systems Inc. and Zipcar Inc. — are Bay State technology companies.
Filing the paperwork for an initial public offering is like buying the perfect bathing suit for a beach party. Yes, you’ve taken the first step by finding something to wear, but you still need people to show up at the party and warm weather, too.
Brightcove President and COO David Mendels thinks that it won’t take very long for WebM to overtake H.264, he told me during an interview on the day Google announced its new open source video format last week. Video publishers will be eager to adopt the new format, he said, adding: “It’s open, it’s free and it’s high quality. So what’s not to like?” Check out the complete interview below.
Flash doesn’t work on the iPad, pretty much making online videoadvertising a non-issue. But leading video technology provider Brightcove says it has a solution.
The company has announced that it will soon begin assisting itspartners in delivering video content and advertising using HTML5,the Web site technology format which, as an alternative to Flashtechnology, enables video to be viewed on iPhones, iTouches andiPads. That’s potentially big news for brands that advertising onthe Web via video—particularly given that Apple has already sold amillion iPads—mostly to a highly desirable, early adopter consumerbase.