Press for Brightcove

Brightcove Inc., the leading online video platform, today introduced the Brightcove TV Everywhere Solution Pack (TVE-SP), which provides TV programmers with everything needed to operate rich, branded and authenticated TV Everywhere-compatible catch-up TV services. Brightcove TVE-SP combines the robust and flexible enterprise edition of the Brightcove 4 platform with valued-added components and services to enable TV programmers and multi-channel video programming distributors (MVPDs) to bring more licensed and subscriber-entitled video content online.

Brightcove Inc., the leading online video platform, today announced that David Mendels has been named president and chief operating officer. Mendels is an exceptional leader with nearly two decades of experience building some of the most successful Internet software platforms and businesses. Mendels will be responsible for driving Brightcove's global expansion strategy and operations. Mendels comes to Brightcove most recently from Adobe where he was instrumental in accelerating the adoption of key platform technologies, including Flash, Flex, Acrobat and LiveCycle, into must haves for today's enterprises and into a thriving billion dollar business for Adobe. Mendels will also continue to be a member of the Brightcove Board of Directors, which he joined in late 2008.

Brightcove Inc., the leading online video platform, and TubeMogul, the leading distribution and analytics service for online video, today announced a strategic alliance to collaborate on next-generation technology that will increase the overall value of online video content by providing in-depth insight into viewer engagement and behavior. As part of the broad-based alliance, Brightcove has licensed TubeMogul's InPlay technology to power the analytics in the Brightcove 4 platform and deliver flexible, best-in-class analytics to Brightcove's worldwide 

Brightcove Inc., the leading online video platform, today announced that Rakuten, Inc. has selected Brightcove to power new online video initiatives for its online shopping mall property. Rakuten, the biggest e-commerce website operator in Japan with more than 50 million registered users, is taking advantage of the recently launched fully-localized version of the Brightcove platform to introduce a more interactive, engaging purchasing experience through high quality online video content. Rakuten is also pioneering an innovative new use case in the Japanese market, as online merchants are able to upload user-generated content through the Brightcove platform and add it to their online presence on the Rakuten site.