Press for HubSpot

HubSpot, Inc. announces enhancements to its Prospect Tracking application (http://bit.ly/aY5Cyg), an integrated tool in HubSpot's software allowing marketers and sales teams to map anonymous site visits to actual companies, which lets users identify potential target customers and understand whether their account penetration activities are working before a prospect converts on a landing page. The tool's new improvements include enhanced company information as well as sharable URLs for easy sales communication.

HubSpot, Inc. and HubSpot's CEO announcedtwo major initiatives today via its Company News Blog. Both aim to transform the marketing services industry by helping services firms (SEO consultants, social media consultants, PR firms, ad agencies, Web designers, etc.) learn about and sell inbound marketing services and by helping bring transparency to the industry for customers who are trying to find qualified, modern service providers. http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-Services-Industry

Fifteen students from MIT's Sloan School of Management will visit five different companies during the school's Massachusetts Tech Trek. One of them, Microsoft, is publicly-traded. The others include Kayak (a travel site you may have actually heard of), HubSpot, DemandWare, and Rapid7, a Boston-based "IT vulnerability management" company with about 100 employees.

HubSpot, Inc. announces the creation of Book Grader, a free diagnostic tool for authors to track and improve the marketing of their books online. The tool was developed by HubSpot co-founder and CTO Dharmesh Shah to track the success of the Inbound Marketing book. The book, co-authored by Shah and HubSpot CEO and founder Brian Halligan, was released on October 19, 2009 by Wiley and serves as a how-to guide to inbound marketing for businesses. http://www.hubspot.com/blog/bid/5284/HubSpot-Authors-Create-Book-Grader-to-Track-Success-of-Inbound-Marketing-Book