Press for HubSpot

This is ordinarily a busy month for conferences, schmooze-fests, and seminars. But cramming the calendar even more this year are two new mega-events: FutureM Boston (starting today) and Boston Region Entrepreneurship Week (starting Oct. 13).   One will spotlight Boston-area companies helping to shape the future of marketing, and the other is planned as a celebration of “the entrepreneurial spirit.’’  With the focus on creating companies and propagating big ideas, it seemed like the right time to assemble a list of some of the area’s most innovative people. The criteria were simple: smart people who are working on important projects at companies of any size, or who support entrepreneurship in essential ways.

HubSpot Inc. announces its new Channel Partner and Franchisee Program to drive more leads and sales to partner and franchise networks. HubSpot, a SaaS provider of inbound marketing software and methodologies, has designed its new program to make it easier to generate content and drive more leads to networks of channel partners, distributors, and franchisees.

The Grateful Dead was renowned for many things. But were its members business role models as well? Brian Halligan, co-founder/CEO of marketing software firm HubSpot, and marketing strategist/author David Meerman Scott think they were.  The two self-described Deadheads have teamed up to write "Marketing Lessons From the Grateful Dead," which hit stores earlier this month. In their book, Halligan and Scott discuss how the Dead's members were pioneers in embracing many of the marketing and career-building strategies that artists pursue today, such as concentrating on touring, maintaining fan mailing lists, establishing their own ticketing office that offered the most loyal fans the best seats and offering "free" music by allowing fans to tape their shows.

When Alissa White, owner of online retailer Matcha Source LLC, of Los Angeles, opened a temporary "pop-up" shop in June in Manhattan selling Matcha tea, she knew success would depend on attracting people quickly and cheaply.