Press for HubSpot
HubSpot Inc. announces its new Channel Partner and Franchisee Program to drive more leads and sales to partner and franchise networks. HubSpot, a SaaS provider of inbound marketing software and methodologies, has designed its new program to make it easier to generate content and drive more leads to networks of channel partners, distributors, and franchisees.http://www.hubspot.com/blog/bid/6575/HubSpot-Announces-New-Channel-Partner-and-Franchisee-Program
The Grateful Dead was renowned for many things. But were its members business role models as well? Brian Halligan, co-founder/CEO of marketing software firm HubSpot, and marketing strategist/author David Meerman Scott think they were. The two self-described Deadheads have teamed up to write "Marketing Lessons From the Grateful Dead," which hit stores earlier this month. In their book, Halligan and Scott discuss how the Dead's members were pioneers in embracing many of the marketing and career-building strategies that artists pursue today, such as concentrating on touring, maintaining fan mailing lists, establishing their own ticketing office that offered the most loyal fans the best seats and offering "free" music by allowing fans to tape their shows.
When Alissa White, owner of online retailer Matcha Source LLC, of Los Angeles, opened a temporary "pop-up" shop in June in Manhattan selling Matcha tea, she knew success would depend on attracting people quickly and cheaply.
As we wrote last week, the most common mistakes that SaaS providers make often involve errors made while balancing the incoming subscription receipts with the need to go out and spend some money to acquire new subscribers. Dharmesh Shah, CTO and founder of HubSpot, recently blogged his thoughts on a similar topic: the insights he's gleaned from the B2B SaaS startup. Describing these as "non-obvious SaaS startup lessons," Shah's blog post contains a list seven important observations.