Press for XIR/Growth

Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai and Datalogix. BlueKai provides the world's most complete platform for data management, analysis and acquisition; Datalogix is the leader in building purchase-based digital audiences and predictive consumer data models. Together they will offer marketers in leading verticals such as Automotive, CPG, Retail and Travel reliable high-propensity audience reach at unmatched scale by marrying BlueKai's valuable audience assets with Datalogix's modeling capabilities.

Aerotel Medical Systems, a world leading manufacturer of modular, mobile and home-based telemedicine and telecare solutions, and Elemental Technologies, a leading Australasian provider of solutions for personal safety, aged care and healthcare, have launched a new personal safety service in New Zealand and Australia.

Big Fish Games is launching a game for the Amazon Kindle electronic book reader today as part of a diversification into new markets.
The Kindle has primarily been an eBook reader to date, so this move shows that just about any electronic gadget — even those that weren’t meant to host games — can become game-playing devices over time. It could also be a harbinger of more things to come, since Amazon is reportedly working on a tablet computer for launch this fall as it tries to cope with the fast growth of Apple’s iPad.