Press for Software, Systems and Services
The Grateful Dead was renowned for many things. But were its members business role models as well? Brian Halligan, co-founder/CEO of marketing software firm HubSpot, and marketing strategist/author David Meerman Scott think they were. The two self-described Deadheads have teamed up to write "Marketing Lessons From the Grateful Dead," which hit stores earlier this month. In their book, Halligan and Scott discuss how the Dead's members were pioneers in embracing many of the marketing and career-building strategies that artists pursue today, such as concentrating on touring, maintaining fan mailing lists, establishing their own ticketing office that offered the most loyal fans the best seats and offering "free" music by allowing fans to tape their shows.
Could ITA Software be getting a bit more consumer-oriented, now that it’s almost in Google’s clutches?
The Cambridge, Mass., company overhauled its website — its first redesign since 2007 — and added sections on Solutions for Travelers, Services and Support and ITA Labs.
Riversand Technologies, the leader in Product Information Management, Data Quality and Master Data Management Solutions, today announced that it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies. As a member of Demandware LINK, Riversand has developed a pre-built and approved integration to the Demandware® eCommerce Platform, dramatically simplifying the implementation process for its ProductCenterTM and MDMCenterTM Solutions in a Demandware environment.
Yesterday morning, Brightcove and Akamai (AKAM) announced an alliance to work together giving Brightcove another CDN besides Limelight (LLNW) to deliver traffic over, and giving Akamai customers the ability to use Brightcove's video platform service. Unfortunately, when the deal was announced, instead of fellow bloggers being interested in getting the story accurate, many of them stated that Brightcove was leaving Limelight for Akamai, which is not accurate.