Press for Software, Systems and Services

A low-profile software company in Cambridge may be worth $1 billion to Internet search giant Google Inc.  ITA Software Inc. makes sophisticated software for major online travel services such as Orbitz.com and Kayak.com and airlines such as Continental Airlines Inc. and Air Canada. They depend on ITA software, which allows them to organize complex airfare information for online shoppers.

Google is in talks to acquire ITA Software, an airline I.T. and services provider, in a deal that could end up costing the search giant $1 billion, Bloomberg News reported, citing three people familiar with the matter. ITA Software, based in Cambridge, Mass., may seek about $1 billion, Bloomberg said, but added that the talks may not lead to a transaction.

Google Inc. (Nasdaq: GOOG) is in talks to acquire ITA Software Inc. of Cambridge, Bloomberg News reported this morning. The aviation industry software maker reportedly is asking $1 billion.

Google Inc. is in talks to acquire ITA Software Inc., a maker of travel programs used by companies including Orbitz Worldwide Inc. and Microsoft Corp., three people familiar with the matter said.  ITA Software, based in Cambridge, Massachusetts, may seek about $1 billion, said two of the people, who asked not to be identified because the discussions haven’t been made public. The talks may not lead to a transaction, said the people.