Press for Software, Systems and Services
Jumptap, the leading mobile advertising solutions provider, today announced the industry's first integrated mobile advertising solution for the new Apple tablet. Brand and performance advertisers, publishers, and application developers now have a mobile ad solution that works across multiple devices regardless of form factor -- maximizing ROI, reach, and relevancy. Jumptap's new ad solution provides advertisers with a powerful new marketing channel, the new Apple tablet, which is expected to reach nearly 10 million consumers in 2010.
Leading in-stream online video advertising company ScanScout today announced it has expanded its U.S. sales team with the appointment of seven digital and media advertising sales executives. Additionally, ScanScout has tapped Detroit Digital Advertising to support the company's sales initiatives in theDetroit region.
ITA Software, Inc., the leader in developing innovative solutions for the travel industry, today announced it will be hosting CrisisCamp Boston, a volunteer event on Saturday, January 23 aimed at supporting Haitian relief efforts through technology-based projects. CrisisCamp Boston is the first event of its kind in the New England area and follows a successful model developed by Crisis Commons, an international volunteer network. This event is taking place in coordination with the CrisisCamp efforts of Washington DC and Silicon Valley, as well as those forming in other U.S. cities, all taking place this Saturday.
ChoiceStream, the premier recommendations service provider for the world’s largest brands including Tesco, Zappos.com, Borders, Blockbuster, Ticketmaster and AT&T, today announced part one of the findings of its 2009 Personalization Survey to help retailers align their 2010 recommendation strategies with consumer demands. According to the survey, there is a significant opportunity for product recommendations to lift mobile commerce revenue with 65 percent of m-commerce shoppers indicating that they would buy more products from their mobile devices if it were easier to find products on them from trusted retailers. Alternatively, consumers are not as interested in shopping when engaged with social networks. The survey also finds the placement, or location, of product recommendations within an e-commerce site to be a key determinant of whether or not consumers make a purchase, with product detail pages emerging as the clear winner in terms of sales conversion.