Press for Software, Systems and Services
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today released the preliminary results of its 2010 Super Bowl Ads Study. The study measured the online video performance of the entire flight of the 2010 Super Bowl ads across more than 200 video-sharing destinations, compiling results based on Visible Measures' unique True Reach™ methodology. Complete results of the study are immediately available in Trends, the company's newly released online video performance benchmarking application (see corresponding press release).
Demandware, Inc., the global leader in on-demand ecommerce, today announced the appointment of Tom Ebling to Chief Executive Officer. Ebling brings more than 20 years of senior leadership in business management and software development to Demandware. With a solid reputation for driving rapid growth in emerging companies, Ebling will lead Demandware into its next phase, widespread market adoption of its on-demand ecommerce platform.
QuickPlay Media, the premier provider of solutions that manage the business of mobile video, today revealed the results of an independent Market Tools survey focused on mobile TV and video consumption in the United Kingdom. Conducted with current mobile subscribers, the study reflects a strong consumer desire for multi-screen TV viewing capabilities, with 55 per cent of survey takers showing an interest in services that allow them to seamlessly switch the viewing of programmes between multiple devices, such as PCs and smartphones.
Today at the Mobile World Congress, Brightcove Inc., the leading online video platform, unveiled the Brightcove Mobile Experience for Adobe® Flash® Player 10.1, enabling organizations to easily deliver an optimized video viewing experience across smartphone platforms running Flash Player 10.1 when it is available, including Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry. The solution makes it possible to deploy video that adapts on demand to the playback environment to deliver a superior experience across desktops and mobile devices.